List building is the process of acquiring mailing list subscribers. List building is extremely important for your online business because a mailing list represents your customer base.
Offline businesses are conveniently located near homes, schools, and other business, where potential customers can discover them merely because of their proximity to other destinations. Internet businesses dont have that luxury.
Only 2% of the visitors who stumble upon your site will buy from you on the first visit. That means 98% of your visitors will not buy from you on the first visit. On average, it takes 5-7 exposures before a person will buy.
People dont like to buy from complete strangers, you must establish a mailing list of subscribers who know, like, and trust you. This involves building a business relationship, over time, via email communication.
It would be extremely tedious, not to mention unproductive, to email members of your mailing list one by one. An autoresponder is a more appropriate tool for business communication.
An autoresponder is a mailing list that automatically sends out a sequence of prewritten follow-up messages after a person opt-in to your mailing list. Most autoresponders have personalization tools that allow you communicate with your mailing list subscribers in a more personable fashion.
By using an autoresponder, you can automate the relationship building, sales, customer service, and training aspects of your business by simply putting everything you want to communicate into an autoresponder follow-up series.
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