The format of a squeeze page is simply a headline, a sub headline, some bullet points stating the benefits of what a potential subscriber will gain if he or she were to opt-in to your mailing list, and an auto responder opt-in form.

Once a person opts into your mailing list from you squeeze page, you should remind them to confirm their email address. This page is also often used to present a one-time offer for a discounted product.

From that point forward, you will gradually cultivate a business relationship with your new subscriber over time through email communication via your auto responder elegantly presenting new offers from time to time.

In short, a squeeze page is used specifically for acquiring leads for your mailing list. Your mailing list is like a stash of cash waiting to be materialized. Which is why most Internet marketers prefer to use a squeeze page over a content site.